Internet Broadcasting Adds New HTML5 Ad Products To Give Clients More Options For Rich Mobile Advertising
ST. PAUL, Minn., May 15, 2012 /PRNewswire/ -- Internet Broadcasting (IB), the leading provider of digital publishing technology and services including one of the largest digital advertising agencies, today ...

GM Punts Super Bowl Advertising
Just days after creating an uproar on the Internet after announcing it would be pulling $10 million from Facebook ads, General Motors has announced it will no longer be advertising during the Super Bowl. The reason? It's too expensive. The Wall Street Journal reports the move as part of GM's major overhaul of its global marketing operations. GM's...

Advertising is only 41% effective, says Prof John Philip Jones
There's robust evidence that advertising effectiveness is no more than 41 per cent so advertising hasn't got much to be proud of, said Prof John Philip Jones, author and brand guru, speaking at Goafest 2012. In a lecture on ‘Adding Drive to Magical Ideas’, he discussed the use of empirical data to define advertising strategy and to make decisions.

For Facebook IPO, some suitors wary of the big dance
It’s prom season – and the Internet behemoth, Facebook, is all dressed up and ready to dance with both Wall Street and small-time investors. Its much-anticipated IPO, now valued at some $100 billion, is finally launching this week, but as the digital giant tries to sell itself as the hottest date in town, signs are that not all suitors are equally smitten.

SES Toronto 2012 Offers PPC Advertising Professionals Accelerated Learning Program
SES Toronto, the global Internet marketing education and training event being held June 11-13, 2012 at the Hyatt Regency Toronto, offers a full slate of advertising and PPC panels and presentations for experienced and hands-on advertising and marketing professionals.