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Bubble Curtains: Can They Dampen Offshore Energy Sound for Whales? Oil and wind power companies are testing a novel technology—air bubbles—to shield marine mammals from the sound of their offshore operations. 10 Form Optimization Tips For Landing Pages Over the years, I’ve done a lot of work with form optimization. In this article, I’ll cover some tried and true form optimization tips. I’ve done most of my testing on the PPC side, but obviously, the information can also be used effectively to improve overall form conversions on websites. The AdweekMedia Plan of the Year The global economy may be in a shambles. The prospect of world peace may again be at its nadir. The U.S. government may now even own a majority of General Motors. Google & Bing: We’re Not Involved In “Local Paid Inclusion” It sounds great. A program that guarantees top listings for local searches on Google, Yahoo and Bing. An “officially approved” one in “cooperation” with those search engines. But it’s not so, say Google and Bing. Pages With Too Many Ads “Above The Fold” Now Penalized By Google’s “Page Layout” Algorithm Do you shove lots of ads at the top of your web pages? Think again. Tired of doing a Google search and landing on these types of pages? Rejoice. Google has announced that it will penalize sites with pages that are top-heavy with ads.
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