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Sohu Profit Declines as Acquisition Costs Erode Earnings From Advertising Sohu.com Inc. (SOHU) , owner of China ’s third-biggest search-engine, posted an unexpected 39 percent decline in profit as the company incurred a charge from acquisitions, eroding higher advertising and games sales. Sohu Leads Internet Slide as Profit Disappoints: China Overnight Sohu.com Inc. tumbled the most in two years, and an index of Chinese U.S.-traded stocks dropped from a five-month high, as the owner of China’s third-biggest search engine posted an unexpected decline in profit. AOL profit slumps 66% on higher costs AOL’s fourth-quarter earnings fell 66% amid higher costs and tax provisions, while the pace of revenue declines continued to stabilize and advertising sales were up for a third straight quarter. Sohu Leads Internet Stock Slide as Profit Disappoints: China Overnight Sohu.com Inc. (SOHU) tumbled the most in two years, and an index of Chinese U.S.-traded stocks dropped from a five-month high, as the owner of China’s third-biggest search engine posted an unexpected decline in profit. Facebook advertising costs increasing in the US (report) Since Facebook's user base in the US is starting to plateau, advertising costs are increasing. Thankfully, Facebook is offering incentives for advertisers who stay within the social network.
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