Facebook Ads, Google Ads, GM And Advertising That Doesn't Work
Facebook Ads are not working for GM (General Motors). So what. Those advertisements must be working for someone, somewhere or the internet juggernaut would not be on track for the much talked about Facebook IPO. Here?s the reality: Internet advertising, or any advertising, is a numbers game just like playing in a casino. If you play long enough, or at certain games, you?ll get a return on ...

The AdweekMedia Plan of the Year
Branded entertainment Webisodes have been popping up on the Internet lately almost as frequently as those infuriating “your mailbox is full� e-mail messages.

Using the Internet effectively
IN this column, we highlight the importance of business websites to a SME and how you can evaluate your marketing approach.

Advertising Moves to Apps on iPhones and Android
This shouldn't perhaps be all that surprising but it looks like the ad dollars in the mobile market are moving from the mobile sites and into the apps themselves. Ads within smartphone applications such as the popular puzzle game Angry Birds are turning into a key driver for mobile advertising, as apps become the main distribution method for media on mobile phones, according to a report. The ...

Youku Announces First Quarter 2012 Unaudited Financial Results
BEIJING, May 17, 2012/PRNewswire-Asia/ -- Youku Inc. (NYSE: YOKU), China's leading Internet television company ("Youku" or the "Company"), today announced its unaudited financial results ...