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The AdweekMedia Plan of the Year Branded entertainment Webisodes have been popping up on the Internet lately almost as frequently as those infuriating “your mailbox is full” e-mail messages. Facebook Might Be Worth It Estimates of the historical value of a user put the IPO hype in perspective. When Facebook went public last week, the company was valued at $104 billion, an astonishing figure for an Internet company. Is the figure preposterously high? That depends on how you look at it. The value in Facebook lies in its enormous audience—901 million people every month who are potential viewers of advertisements ... The Blurry Lines Of Google’s Paid Links Policy As you probably know, Google isn’t a fan of people payingfor links that pass PageRank. It’s considered to be a manipulation of search results and a violation of Google’s quality guidelines, which are the focus of Google’s Penguin update. … Lewis Lapham: Machine-Made News Absent the force of the human imagination and its powers of expression, our machines cannot accelerate the hope of political and social change, which stems from language that induces a change of heart. Google Penguin & Unnatural Links: How to Protect Your Site Moving Forward Are you a business owner hit by Google's Penguin update? Arm yourself with the tools necessary to understand what may have caused your search rankings to drop, as well as how you can avoid similar issues from coming back to bite you in the future.
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