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Joe Pulizzi Discusses the ABCs of Small Business Content Marketing
NEW YORK, May 10, 2012 /PRNewswire/ -- Small businesses, even with limited resources and budgets, can take advantage of the benefits of content marketing to bring awareness to their brand, identify their ... Google begins penalizing search 'over-optimization'
IDG News Service - Google is making a change to its search algorithm to penalize what the company's head of Web spam called "over-optimization" and instead favor websites with high-quality content and less refined search-engine optimization. Why Sharing your Marketing Secrets Boosts your Credibility as an Expert
NEW YORK, April 25, 2012 /PRNewswire/ --Educating your customers and prospects by sharing expertise and insight is at the heart of content marketing. According to a recent article by Joe Pulizzi, " ... Personal Productivity at Work: Are You Task-sloppy or Time-savvy? 4imprint® Presents Latest Blue Paper® and Podcast
Your email inbox is overflowing. A colleague requests your contribution to a brainstorming session on a project you’re not assigned to. And your cubicle neighbor wants to talk about their weekend plans. Bop Design Releases a Guide on Writing Effective White Papers
With the prevalence of white papers in B2B marketing, Bop Design has released a quick step-by-step guide on developing an effective white paper, followed by a list of do’s and don’ts.San Diego, CA (PRWEB) April 27, 2012 White papers can be an extremely effective marketing tool, especially for B2B service-oriented companies. White papers give a business marketer an opportunity to demonstrate ...
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