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“Don’t Be Evil” Tool — Backed By Facebook & Twitter — Shows Google’s “Search Plus Your World” Can Go Beyond Google+ I’ve written that Google has plenty of public data to allow parts its new Search Plus Your World feature to be inclusive of rival social networks like Facebook and Twitter. SearchCap: The Day In Search, January 20, 2012 Bing is set to launch a new ad campaign this weekend that includes a subtle change from its previous messaging. Rather than promoting the idea of making decisions, the new campaign is about people doing interesting things and uses the slogan, Bing is for #Doing. Dear Google: Crappy Results Like This Don’t Give The Impression You Care About Search The debate about what should — and shouldn’t — show in a Google search result for “santorum” has been well-documented , at this point. But I’d like to use this now famous search to illustrate something else: how it appears Google is taking its eye off the ball of being a search engine. Google Page Layout Algorithm & Penalty Google announced a new algorithm change that looks at your page layout and if the ads above the fold are excessive, your site can be penalized and downgraded in the search results. This comes with no surprise to me and others, because 10 weeks ago, Matt Cutts announced that this is something Google is working towards. Google wrote: We've heard complaints from users that if they click on a result ... Infographics: Why They Fail For Link Building We’ve all seen them: too much of them. They filter through our Twitter stream, pop up in our News Feed, and infiltrate our search results. My dear friends, we are in infographic overload, and if we don’t do something now, it may be too late for us all.
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