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SEO, Why You Are Doing it Wrong
Trent Harbour's site was bitten by Penguin. This is a cautionary tale of missteps towards the problem of ranking on search engines. It is also an examination into why small businesses are completely at a loss as to what constitutes “ethical” SEO. What Is Search Engine Ranking Authority?
Next month, I will speak at SMX Advanced as a member of the authority panel, so it makes sense to discuss authority in my column this month. Authority is a term that has been around as long as I can remember, probably longer than the term search engine optimization itself. Best Of The Web: The End Goal Of A Submission Is Not A Link
We recently ran an article called “The Blurry Lines Of Google’s Paid Links Policy“. Much of the article talked about web directory The Best Of The Web, which has a submission process, requiring submitters to pay a fee to have … Google “Comparison” Units Get New Look; Change Highlights Paid Inclusion In Some Vertical Search Areas
Google has had what it has called “comparison ads” for some time, but these comparison units are getting a new look in Google’s search results beginning today. Google hopes the change will better explain to searchers that comparison listings come from companies it has a commercial relationship with.
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